Member Spotlight: Circore Creative

Circore.jpgBe Excellent, We’ll Tell Everyone. For 11 years, Denise Cawley and Circore Creative have followed this mantra as their business foundation. Wisconsin area businesses look to Circore for marketing and public relations services. Then they work one on one to develop the best strategy for the business to tell everyone about their services.

Circore drives communication strategy for their clients to create measurable return on investment. Some have them drive their print, direct mail, e-marketing and social media strategy. Some clients use them to broker their printing, develop effective print ads, create graphic design that reflects brand strategy, strategize social media reach, negotiate ad placement, develop e-marketing campaigns, build easy to use websites, brand logos and develop content for all platforms. A value-added service they offer is group rate printing discounts. All clients receive high volume discounts representative of much larger organizations through the print vendors Circore negotiates exclusive relationships with. Clients are treated to higher quality stock and finishes for less than they can get on their own.

Cawley, principal of Circore, strategizes the creative direction for clients and is their main point person. She also plays a large part in social media marketing and ad placement as it is a quickly changing every industry. “Social media is becoming more and more important as Bing and other search engines are moving to using social media placement over search engine optimization,” says Cawley.

Circore_Creative.jpgBefore founding Circore, Cawley worked within the marketing industry for over a decade working with both for and non-profits. However, there were certain aspects that she felt needed to change in the agency system, which motivated her to start her own firm. “I saw a lot of businesses that could really use help that weren’t giants and couldn’t afford several hundred thousand dollars a year for a certain kind of agency,” stated Cawley. “I thought that there was an opportunity for smaller and medium sized companies and nonprofits to have greater creative direction and better branding.”

Circore Creative represents clients they believe produce the best work possible. If we have a question about the quality of their work, Circore takes a stance for what is right and will professionally part ways with that client. “I love that when we’re talking about our customers, that we’re really talking about products, services or organizations that we believe in. We can’t sell them if we don’t believe in what we are presenting,” Cawley explained.

Cawley and Circore Creative are also heavily involved within the LGBT community. Not only does Cawley volunteer her time as the Milwaukee LGBT Community Center PR and marketing director, but Circore represents Cream City Foundation, created the internationally acclaimed Gay Neighbor Campaign and developed an award winning get out the vote campaign for Equality Wisconsin. The entire Circore Creative team supports the LGBT community and are grateful for the support they have seen in return.

To learn more about Circore Creative and the services they offer, visit www.circore.com.